The path to ULTRA may be via super awesome. This approach is the preferred one for me as there is much less reliance on creating images, which is a major pain in the arnus.
In my quest for ULTRA buttons I have been looking at awesome buttons. This one is a nice breakdown of campaign monitors buttons.
Holy Cribbens! - EPS preview has been driving me mental of recent!
${URL}!svn/bc/22/
For ages I have been wondering about this!
After putting all of my eggs in one basket and nearly making a smelly omelette I’m taking preventative measures!
ok, aside from the whole ” woot woot semi naked chick” thing, the strength taken to execute most if not all of these moves is simply boggling to anyone who isn’t ULTRA
Abstract
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. The second study replicated the first, but participants also rated each web page on seven specific design dimensions. Visual appeal was found to be closely related to most of these. Study 3 again replicated the 500 ms condition as well as adding a 50 ms condition using the same stimuli to determine whether the first impression may be interpreted as a ‘mere exposure effect’ (Zajonc 1980). Throughout, visual appeal ratings were highly correlated from one phase to the next as were the correlations between the 50 ms and 500 ms conditions. Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.
Attention web designers: You have 50 milliseconds to make a good first impression!
Authors: Gitte Lindgaard a; Gary Fernandes a; Cathy Dudek a; J. Brow
aAffiliation: a Human-Oriented Technology Lab, Carleton University, Ottawa, CanadaDOI: 10.1080/01449290500330448Publication Frequency: 6 issues per yearPublished in: 
Behaviour & Information Technology, Volume 25, Issue 2 March 2006 , pages 115 - 126Subjects: Behavioral Psychology; Health & Safety Aspects of Computing; Human Computer Interaction; Human Performance Modelling; Social Aspects of Computing & IT; User Interface; Web Usability;Formats available: HTML (English) : PDF (English)Article Requests: Order Reprints : Request Permissions
so I can reference this stuff correctly!
An interesting topic, could this be because most of the industry is male and the vast majority of them don’t know how to design for women?
First impressions count for web
I cite this study all the time when talking with clients. It helps hammer home the importance of what we do
Maybe not now, but at some point in the future this will save me hours of head bashing.
About Me
I run a business, I design & develop websites and I play drums. I'm also attempting to be ultra.
